Friday, August 29, 2014

Hyundai Labor Day Sale

Labor Day Sale – Gary Rome Hyundai of Holyoke
For more information, please contact us.

Gary Rome Hyundai
1000 Main Street
Holyoke, MA 01040

Gary Rome Hyundai Employee Accepts Award

Gary Rome Hyundai
1000 Main street
Holyoke, MA 01040
(888) 637-4279

Thursday, August 28, 2014

Hyundai Considers Lexus-Fighting Premium Crossover

2015 Hyundai Tucson Picture
Just the Facts:
  • Hyundai is considering the development of a premium crossover or SUV that likely would target the Audi Q5, Lexus RX 350, Cadillac SRX and other luxury models in that segment.
  • The vehicle might share a front-drive platform with the seven-passenger Hyundai Santa Fe.
  • The challenge is to make the premium model stand out from other Hyundai crossovers and SUVs, Hyundai's North American boss told Edmunds.
MONTGOMERY, Alabama — Hyundai is considering development of a premium crossover SUV that likely would target the Audi Q5, Lexus RX 350, Cadillac SRX and other luxury models in that segment.
But the lack of a premium distribution channel with separate showrooms is making the business case to develop and market the vehicle a challenge.

"We definitely studied a premium people mover, if you will," Hyundai Motor America CEO Dave Zuchowski said in a recent interview. "It is not in the plan and it is not eliminated. It is something under consideration."

He added: "One of our problems is we made a conscious decision on our premium products not to establish a secondary distribution channel. And that decision, and we absolutely think it is the right decision, has some flow-through impact on products."
Unlike Nissan and Toyota, which created the Infiniti and Lexus brands, respectively, to market premium and luxury models, Hyundai decided that one brand and one showroom will suffice.
A dealership's floor may feature the entry-level Accent to Hyundai's Mercedes-Benz E-Class competitor, the Hyundai Equus.

Today, a rear-drive configuration distinguishes Hyundai's premium models from its mass-market lineup, which is composed of front-drive vehicles. The rear-drive models are the Equus sedan and the Genesis sedan and coupe. But Zuchowski suggested a premium crossover SUV might share the front-drive platform with the seven-passenger Santa Fe, creating a challenge to clearly distinguish those models in the eyes of consumers.

"For us that (premium) vehicle would be on the same lot as the Santa Fe," he said. "It might be more difficult to try to get the premium you need to justify the price when they are sitting next to each other on the lot" even if the styling is completely different.

Zuchowski said the Toyota Highlander and Lexus RX 350 crossover SUVs share a front-drive platform, but the automaker has no problem selling the more expensive Lexus.

"The RX is basically the Highlander and they can charge a premium for that vehicle because they are sold in different showrooms," Zuchowski said.

Zuchowski did not suggest a sticker price if the premium crossover SUV is developed. The base seven-passenger 2014 Santa Fe stickers for $30,775 including an $875 destination charge. Prices for the 2015 model have not been announced.

While it is "not impossible" to market a premium crossover SUV alongside the more mainstream Santa Fe, Zuchowski said: "It makes it a little more challenging for us, but it is certainly something that we are looking at."

Edmunds says: Once Hyundai works out a business case, expect a premium crossover to follow

Tuesday, August 26, 2014

- HyundaiAccessoryStore's Deal of the Week 08/26/14 - 09/02/14

Kia Accessory Store's Deal of the Week

Free Shipping on all orders $25

Please call 1-800-509-2652 for complete details. Free Ground shipping to the continental United States. AK and HI Extra. Does not apply to international orders. Can not be combined with any other offer. Limit one coupon per order. Offer expires 09/02/14 11:59 PM EST

Hyundai Deal Of the Week

Deal of the Week

Deal of the Week

Monday, August 25, 2014

Thursday, August 21, 2014

Hyundai Sonata Recall Update - What You Need To Know

Kevin Schechterle, Service Manager provides updated information on the Sonata Recall. Remember, staying informed is important. The Gary Rome Hyundai Family is here to answer any questions you may have. Call us, we're here.

Thursday, August 14, 2014

Hyundai Sonata Recall: What You need to Know

Our service manager, Kevin Schechterle explains the recent Hyundai Sonata Recall.You may contact Gary Rome Hyundai at any time with questions about how the recall affects you. 888-637-4279

Wednesday, August 13, 2014

- HyundaiAccessoryStore's Deal of the Week 08/12/14 - 08/19/14

Add to Cart - Deal of the Week 08/12 - 08/19
Hyundai Accessory Store's Deal of the Week
Save 16% Hyundai Cross Bars
Prepare for your most favorite recreational activity with our highly versatile Roof Rack Kit. All kits come with detailed instructions and all necessary hardware to install.


Offer expires August 19, 2014 11:59pm (EDT). Please call 1-800-852-4216 for complete details.